Are you interested in getting more insurance leads? Yeah, dumb question.
Online leads are one of the best tools for new agents as well as those who have been doing business in the industry for many years. Regardless of your experience level, the fact that consumers are shopping online will not be changing any time soon. This is where a growing number of people are turning to learn more about insurance and potentially make a purchase. For this reason, agents must focus some of their time and resources online.
Create a Website with Quality Content
It is very important for an insurance agent to have his or her own website. That being said, having a website is not good enough. It should be full of high quality, unique information that consumers will find useful.
Take your time when creating content for your website. Add information that others have neglected to share. Along with this, make it easy for visitors to find what they are looking for.
You can even add a blog to the static portion of your website, allowing you to share regular information and updates with readers.
Optimize your Site for the Search Engines
Your website does you no good unless people can find it. It should be your goal to rank your site as high as possible in the search engines. While this is not something that happens overnight, with the right approach and determination you can reach your goal soon enough.
Since it takes a special skill set to reach the top of the search results for your targeted keywords, it is best to hire a professional who specializes in this area. Not only does this improve your chance of success, but it allows you to be hands off with the process.
Quotes and Contact
Does your website offer a place for visitors to request a free quote? Does it have a contact page with your email address, physical address, and phone number? If you are not giving consumers a way to get in touch, you could be missing out on a lot of new business.
Even if you don’t have a place for visitors to request an instant quote, you should have a contact page so that they can get in touch with you for more information.
Make sure your contact information is accurate and up to date at all times.
Buy Insurance Leads Online
The path of least resistance. Even if you don’t have a website, you can rely on this strategy to generate new business. More agents than ever before are buying leads online as opposed to relying on traditional methods, such as cold calling and direct mail.
The primary benefit of buying leads is that you can control every aspect of the process. From the number of leads to the line of insurance to the consumer’s location, you are in charge from beginning to end.
There are many reputable companies currently selling insurance leads to agents. Compare several services in your attempt to find the one that is best for your business, based on the type of insurance you are selling as well as your budget. Be sure to check out free insurance leads offers to extend your marketing budget when testing out new companies.
Generate Online but Sell Offline
There is no denying the ability to generate insurance leads via the internet. This is a growing trend that is sure to evolve even more over the next few years. Although you may generate interest online, it does not mean that the sales cycle is going to be completed via the same method.
At some point, there is a good chance that you will need to speak with the prospect online. If local, you may even meet the person at your office.
There are plenty of benefits when it comes to generating leads online. Just remember that closing the sale is something that you may have to do offline.
Which Strategy is Best?
There is no right or wrong strategy for generating insurance leads online. Some people rely on one of the strategies above while others focus on several.
By experimenting with several of these ideas, you can get a better idea as to which one is best for you and your business. Along the way you may lose some time and money, but this is part of the process.
If you have any interest in generating insurance leads online, one or more of these strategies will work in your favor. The more time you spend on each one the more you will understand what is expected of you.
You are not the same as the next insurance agent, and vice versa. You need to choose an online lead strategy that you are comfortable following everyday of the week. Once you settle on something that you are confident in, it will be much easier to keep a large number of leads in your sales pipeline. This leads to an increased chance of making regular sales.